Artisanally
crafted stories.
Made with love.
Inspired by purpose.
Every word
written with heart.
Each line drawn by hand.
Our flagship IP,
Moop the Monkey,
gets kids curious about
Thoughtful Consumption.
We build…
all-ages immersive worlds designed to scale across publishing, animation, interactive media, merchandise, and licensing.
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We develop original story-first character-led worlds crafted for long-term growth, and ready to launch as the next big franchise.
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Our stories start in books, graphic novels, comics, and illustrated tales that establish voice, build lore, and ignite fandom.
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Our worlds are built for expansion into interactive formats like games and web series — deepening audience engagement through immersive experiences.
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Our heroes and their worlds are designed to evolve into tangible forms like trading cards, toys, games, and apparel — turning characters into cultural icons.
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Built for scale and collaboration, our franchise-ready IPs are primed to grow through strategic partnerships across platforms and markets.
After 25 years crafting stories for brands…
we now craft stories
with greater purpose that
entertain, inspire, and above
all — ignite change.
Susie Chow
Co-Founder & CEO
A writer, author, and brand strategist, Susie spent over two decades honing her craft on global icons like Dove, Singapore Airlines, Shangri-La, Disneyland, and the Economist.
Now, she channels all that branding and marketing expertise into purpose-driven stories that connect, inspire, and spark meaningful change.
Alex Noble
Co-Founder & CCO
An artist, illustrator, and creative director, Alex spent over two decades telling “stories” in 30-second bursts for brands like Coke, BMW, Apple, Unilever, Singapore Airlines, and BYD.
Now, Alex creates the kind of stories he wants on his own book shelf. Timeless odysseys in fantastical worlds people never want to leave.
Moop the Monkey® is Coming Fall 2025
CONTACT
We’re here, we’re human,
and we’d love to hear from you!